The Wellness Revolution: A Mind-Body-Soul Connection…

A common question that I get asked quite often from new patients is, “So, how are you different than a NORMAL Chiropractor?” I actually really like this question for a few reasons.
One is because they already understand, before I even work with them, that I am completely different than their last Chiropractor. They have an intuitive understanding that they are about to experience something that they have not experienced before.
Second is that they just gave me an open invitation to sell them MY Chiropractic, which of course is Dr. B.J. Palmer’s Chiropractic. When they hear that what I am doing is actually a technique (Upper Cervical Specific Care) derived from the 1930’s they go crazy. “You mean this isn’t a new thing? How come this isn’t more common?”
That’s where I start to question our profession. I know that back pain is what most people think we, as Chiropractors, treat. But, lets go back into the Green Books. Let’s look back to the true philosophy of Chiropractic, D.D. Palmer style. Unfortunately, a lot of people have their own Philosophy to match what they do in practice. But, D.D. clearly states that he isn’t treating symptoms, but simply removing interference. B.J. Palmer took that one step further. He was removing the interference within the life-force of the body.
You look at a lot of high volume practices and you would initially think that this Doc is good. People keep coming back for their care, sometimes three times a week for the rest of their lives. High volume should not be the same people coming in over and over again so that your patient visit numbers are going up. High volume should be where your patient base is so enormous that you can check one person 1-2 times a month, but still have 100 or more visits a week. How do you do that? By being an awesome and honest doc. If you get sick people well and maintain that wellness, then they will refer. If they each refer 5-10 people each, and those people refer 5-10 people each, and so on, then you will have a high volume practice without the need to rely on your patients coming in multiple times a week.
B.J. wasn’t seeing the same people over and over again. Once they were well, he released them from care. He didn’t then set them up on a lifetime care plan. If they became un-well again, then he would serve them if need be.
So, how am I different? I am the Chiropractor whose goal is to not see you. I want to get you to the point where you come in 1-2 a month (or less!) just to get checked and if an adjustment is warranted, then you’ll get ROCKED! You, as the patient, pay me to get you well, and to maintain that wellness. If you don’t need an adjustment, then I have done my job.
By the way, THAT is normal Chiropractic.